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Mobile Marketing: The Message Revolution Matt  Haig

Mobile Marketing: The Message Revolution

Matt Haig

Published December 28th 2002
ISBN : 9780749437985
Paperback
226 pages
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 About the Book 

Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gainedMoreMobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.