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Economics and Corporate Strategy C.J. Sutton

Economics and Corporate Strategy

C.J. Sutton

Published April 30th 1980
ISBN : 9780521296106
Paperback
236 pages
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 About the Book 

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding ofMoreThis book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firms development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.